The infinite beauty created over thirty centuries of history has instilled in the character of the Italian people an inexhaustible capacity to give life to things that evoke admiration, emotion and wonder in those who see them.
In Italy today the artistic heritage handed down from past generations coexists happily – and blends magically - with a legacy of contemporary beauty consisting mainly of industrial products, which are particularly numerous in certain sectors (e.g. fashion and design), but featuring also creations of a strictly artistic nature.
Due to the gradual impoverishment of the public sector and the simultaneous dwindling of private fortunes, in the years to come an enormous amount of this heritage is destined to be ‘released’ and sold off to foreign buyers. In Europe, America and Asia, in fact, there are wealth segments, both public and private, that regard beauty as an intrinsic part of the Italian identity, and today these beauty-lovers are coming to Italy in disorderly hoards and relentlessly taking away things that we Italians, perhaps out of some obscure form of jealous nostalgia, would rather remained rooted in our land forever.
The entrepreneurial initiative ‘Cose Belle d’Italia’ aims to intercept, albeit minimally, this flood of opportunity. The purpose of the project, in fact, is to channel financial resources to the acquisition, preservation, and valorisation of carefully selected products and specialities which, for the fact of being Italian and bearing the mark of Italian history, geography, culture, tradition and genius, are clearly recognised in any international context as beautiful, and therefore timeless, since they express values that are eternal. Motivated by the fact that such an incalculably large heritage exists in a country that appears to be incapable of safeguarding and valorising it, an investment programme was set up for purchasing Italy’s ‘beautiful things’ with a threefold goal. The initiative, in fact, aimed to create profit for investors, to valorise the assets themselves along with their Italian character and, therefore, the country of Italy, and, last but not least, to favour the personal gratification, of an ethical and cultural nature, of all those involved, in a context of regained national pride, unobtrusive but nevertheless real.